SICIS - Company Presentation

JEWELS

Tradition that looks ahead

Gioia Placuzzi represents the second generation of the family business. After graduating in Business and Management from Bocconi University and specialising in Marketing and Strategy at Cass Business School in London, she chose to join SICIS immediately, bringing with her an open and international vision. Her personal passion for the world of gems led her to the Gemological Institute of America in London. It was there that she had the intuition that would change the brand’s destiny: to transform the refined art of micro-mosaic into a line of contemporary jewellery, reviving a precious tradition from the late 18th century and bringing it into the present. Thus, SICIS Jewels was born. After years of collaboration and intense growth, in 2018 she took over as creative director with the aim of evolving the world of SICIS jewellery and watchmaking, expanding its language, presence and possibilities.

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