SICIS Jewels Sketchbook

Coming from a family deeply rooted in the mosaic industry, she joined the family business immediately after graduating from Bocconi University of Milan in Business and Management and specialized in Marketing and Strategy at Cass Business School in London. After having worked in the marketing and communication and other company departments, she quickly moved to a more strategic role, opening a new office in the heart of London with a representative showroom and sales offices, of which she became the operating director and from which she manages the entire English market. Following a personal passion of hers, she becomes Graduate Gemologist at the Gemological Institute of America in London and begins with more and more energy to deal with the Sicis Jewels division. After several years of intense collaboration, in 2018 she became the creative director with the aim of growing the Sicis jewelry and watchmaking brand and business, leveraging a special micromosaic atelier inside the company, capable of translating a technique and a secular art in contemporary jewels of great value. She decided to invest time and resources in research and development for this reality and is now developing revolutionary patents for the processing of some materials, always in the field of jewelry and developing collaborations with important brands in the sector. Gioia’s exceptional ability to lead and innovate has played a pivotal role in Sicis Jewels’ remarkable success story. Under her guidance, the brand has continually pushed the boundaries of creativity and sophistication, introducing new and uniquely crafted jewels to its collections. Her visionary approach has not only solidified Sicis Jewels’ position within the European luxury market but has also extended its reach far beyond, making a mark in the Middle East, the United States, and the Far East. G ioia P lacuzzi CREATIVE DIRECTOR